Roxana arrived in Switzerland by way of the Silicon Valley and the Ecuadorian Amazon where she had founded an International Human Rights Legal Clinic at Universidad de los Hemisferos in Quito, Ecuador in cooperation with Harvard Law School.
Roxana left her life as a VC in Silicon Valley to give something back to the world. For many years she traveled in South America in search of ways to help stop the disappearance of the Amazonian rainforest. She had just landed in Zürich direct from Quito when she first met with Dan Ostergaard, founder of PolicyStore. Disenchanted with the idea of litigation, she wanted to work with businesses and not against them. She was searching for something that would have impact in real time guiding people towards ethical choices in business. When she first laid eyes on PolicyApp® it was a light-bulb moment. She recognized it immediately as something that could help businesses here and now with making ethical choices.